Creating a good listing is the beginning of good results on Amazon. There are countless big and small things you can do. Here we have listed the most important 100 points, grouped by item. If you follow this list then you will have the most important things right.
Title
1. Start with the brand name
2. Add the most important keyword early in the title
3. Use essential product attributes (size, quantity, color)
4. Keep it under 200 characters
5. Avoid promotional phrases such as "best" or "on sale"
6. Avoid keyword stuffing
7. Start every word with a capital letter for UK and US
Images
8. High-resolution images
9. Use all available image spots
10. Main image on a white background
11. Add lifestyle images
12. Show different angles
13. Use infographics for technical products
14. Consider video or 360-degree shots
Bullet Points
15. Key benefits first
16. Highlight key features
17. Answer frequently asked questions from customers
18. Use natural language
19. Use relevant keywords
20. Avoid long paragraphs
Description
21. Divide into short paragraphs
22. Emphasize the product's unique value proposition
23. Use HTML tags for readability
24. Repeat key benefits
25. Consider mobile users (short sentences)
26. Add secondary keywords
Backend keywords
27. Add synonyms
28. Add spelling variations
29. Use both singular and plural
30. Avoid duplicate keywords
31. Stay within the 250-byte limit
32. Do not include competitor brand names
Enhanced Brand Content (EBC).
33. Use high-quality brand images
34. Tell a compelling brand story
35. Emphasize the brand's USP
36. Use comparison charts
37. Answer potential objections
38. Show testimonials
A+ Content (for Vendors).
39. Add videos
40. Compare products within your line
41. Use modules effectively
42. Emphasize company milestones
Prices
43. Competitive prices
44. Monitor competitors' prices
45. Consider using a repricer tool
46. Test different price points
Reviews & ratings
47. Encourage product reviews after purchase
48. Respond to negative reviews
49. Use automated email follow-ups
50. Highlight the best positive reviews
Variants
51. Group variations (color, size) under one listing
52. Make sure images display variations correctly
53. Keep variation details consistent
Fulfillment
54. Consider FBA for Prime-eligibility
55. Ensure accurate shipping times for FBM
56. Check inventory levels regularly
Improvements & promotions
57. Use the Early Reviewer Program
58. Set up lightning deals or promotions
59. Use Amazon coupons
Optimization
60. Regularly analyze listing performance
61. Monitor keyword rankings
62. Test different listing elements
63. Update based on season or trends
Compliance & best practices
64. Stay on top of Amazon's Termes Of Service.
65. Ensure authenticity (avoid claims of counterfeiting).
66. Register your brand if possible
67. Monitor for listing hijackers
SEO
68. Do regular keyword research
69. Monitor keyword reports
70. Adjust based on customer search behavior
71. Use tools such as Helium 10 or Jungle Scout
Ads & PPC
72. Use Sponsored Products for visibility
73. Test different ad placements
74. Optimize ad spend
75. Monitor ACoS regularly
76. Experiment with Sponsored Brands
Mobile optimization
77. Make sure your listing looks good on mobile
78. Consider mobile users in content
International listings
79. Customize to local languages
80. Understand local culture & preferences
81. Adjust prices based on currency
Involvement
82. Use Amazon Posts (if available)
83. Participate in Amazon Live (if appropriate)
Stock
84. Avoid running out of stock
85. Use Amazon's inventory forecasting
86. Consider using multi-channel fulfillment
Listing protection
87. Monitor with tools such as Keepa
88. Set notifications for sudden sales spikes
89. Check regularly for counterfeits
External traffic
90. Attract external traffic (e.g., from social media)
91. Consider using Amazon Attribution
92. Use unique URLs for tracking
Localization
93. Customize listings for different markets
94. Adjust for local regulations
Technical details
95. Ensure accurate product dimensions & weight
96. Check regularly for listing errors
Competitive analysis
97. Monitor the listings of key competitors
98. Adjust based on market changes
99. Understand competitors' pricing strategy
Continuous learning
100. Stay up to date on Amazon's features and changes
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