Creating a good listing is the beginning of good results on Amazon. There are countless big and small things you can do. Here we have listed the most important 100 points, grouped by item. If you follow this list then you will have the most important things right.

1. Start with the brand name
2. Add the most important keyword early in the title
3. Use essential product attributes (size, quantity, color)
4. Keep it under 200 characters
5. Avoid promotional phrases such as "best" or "on sale"
6. Avoid keyword stuffing
7. Start every word with a capital letter for UK and US

8. High-resolution images
9. Use all available image spots
10. Main image on a white background
11. Add lifestyle images
12. Show different angles
13. Use infographics for technical products
14. Consider video or 360-degree shots

Bullet Points
15. Key benefits first
16. Highlight key features
17. Answer frequently asked questions from customers
18. Use natural language
19. Use relevant keywords
20. Avoid long paragraphs

21. Divide into short paragraphs
22. Emphasize the product's unique value proposition
23. Use HTML tags for readability
24. Repeat key benefits
25. Consider mobile users (short sentences)
26. Add secondary keywords

Backend keywords
27. Add synonyms
28. Add spelling variations
29. Use both singular and plural
30. Avoid duplicate keywords
31. Stay within the 250-byte limit
32. Do not include competitor brand names

Enhanced Brand Content (EBC).
33. Use high-quality brand images
34. Tell a compelling brand story
35. Emphasize the brand's USP
36. Use comparison charts
37. Answer potential objections
38. Show testimonials

A+ Content (for Vendors).
39. Add videos
40. Compare products within your line
41. Use modules effectively
42. Emphasize company milestones

43. Competitive prices
44. Monitor competitors' prices
45. Consider using a repricer tool
46. Test different price points

Reviews & ratings
47. Encourage product reviews after purchase
48. Respond to negative reviews
49. Use automated email follow-ups
50. Highlight the best positive reviews

51. Group variations (color, size) under one listing
52. Make sure images display variations correctly
53. Keep variation details consistent

54. Consider FBA for Prime-eligibility
55. Ensure accurate shipping times for FBM
56. Check inventory levels regularly

Improvements & promotions
57. Use the Early Reviewer Program
58. Set up lightning deals or promotions
59. Use Amazon coupons

60. Regularly analyze listing performance
61. Monitor keyword rankings
62. Test different listing elements
63. Update based on season or trends

Compliance & best practices
64. Stay on top of Amazon's Termes Of Service.
65. Ensure authenticity (avoid claims of counterfeiting).
66. Register your brand if possible
67. Monitor for listing hijackers

68. Do regular keyword research
69. Monitor keyword reports
70. Adjust based on customer search behavior
71. Use tools such as Helium 10 or Jungle Scout

Ads & PPC
72. Use Sponsored Products for visibility
73. Test different ad placements
74. Optimize ad spend
75. Monitor ACoS regularly
76. Experiment with Sponsored Brands

Mobile optimization
77. Make sure your listing looks good on mobile
78. Consider mobile users in content

International listings
79. Customize to local languages
80. Understand local culture & preferences
81. Adjust prices based on currency

82. Use Amazon Posts (if available)
83. Participate in Amazon Live (if appropriate)

84. Avoid running out of stock
85. Use Amazon's inventory forecasting
86. Consider using multi-channel fulfillment

Listing protection
87. Monitor with tools such as Keepa
88. Set notifications for sudden sales spikes
89. Check regularly for counterfeits

External traffic
90. Attract external traffic (e.g., from social media)
91. Consider using Amazon Attribution
92. Use unique URLs for tracking

93. Customize listings for different markets
94. Adjust for local regulations

Technical details
95. Ensure accurate product dimensions & weight
96. Check regularly for listing errors

Competitive analysis
97. Monitor the listings of key competitors
98. Adjust based on market changes
99. Understand competitors' pricing strategy

Continuous learning
100. Stay up to date on Amazon's features and changes

Optimizing Amazon listings is an ongoing process, and it's important to stay on top of the latest best practices and platform changes. Want to focus on the most important things in your business and don't have time to do listings right? We can help; with a one-time update and a retainer for maintenance.