Amazon Advertising offers you a variety of PPC reporting tools to help you track your campaign performance and make data-driven decisions. Here are some of the key reporting tools available in Amazon Advertising:
- Campaign Manager: Our Campaign Manager gives you a comprehensive overview of your campaigns and allows you to track key metrics such as impressions, clicks and conversions. You can also use Campaign Manager to adjust your bids, budget and targeting settings.
- Performance Dashboard: The Performance Dashboard gives you an overview of your campaign performance and allows you to track key metrics such as sales, orders and ad spend. You can also use the dashboard to identify trends and opportunities for improvement.
- Search Term Report: The Search Term Report gives you insight into the keywords customers are using to find your products. This report can help you identify new keywords to target and negative keywords to exclude.
- Product Targeting Report: The Product Targeting Report gives you insight into the products customers view or buy when they click on your ads. This report can help you refine your product targeting strategy and improve your campaign performance.
- Sponsored Products Placement Report: The Sponsored Products Placement Report gives you insight into where your ads are being displayed on Amazon's website and which placements are generating the most clicks and conversions. This report can help you optimize your ad placement strategy and improve your ROI.
- Sponsored Brands Report: Sponsored Brands Report gives you insight into the performance of your Sponsored Brands ads, including impressions, clicks and conversions. You can use this report to refine your ad creations and targeting strategy.
- Cost of Sales (ACoS) report: The ACoS report gives you insight into the profitability of your campaigns by comparing your ad spend with your revenue. You can use this report to optimize your bidding and targeting strategy and improve your ROI.
In short, Amazon Advertising offers you a variety of PPC reporting tools that can help you track your campaign performance and make data-driven decisions. By using these tools, you can optimize your campaigns for maximum impact and achieve your advertising goals.
With m19
M19 PPC Manager provides you with advanced reporting capabilities for your Amazon Advertising campaigns. Here are some of the reporting features available in M19 PPC Manager:
- You can create custom dashboards that display the metrics and KPIs that are most important to you. You can choose from a wide range of metrics, such as clicks, impressions, conversions and revenue.
- M19 PPC Manager uses artificial intelligence to automatically track the performance of your campaign. This allows you to see real-time updates of your statistics and identify trends and opportunities for optimization.
- You have access to advanced analytics capabilities, such as cohort analysis, which allows you to track the behavior of groups of customers over time. You can use this feature to determine which campaigns and keywords generate the most revenue over the long term.
- You can analyze the performance of individual ads, including sponsored product ads and sponsored brand ads. You can use this feature to identify which ad creations resonate with your target audience and generate the most conversions.
- M19 PPC Manager offers a set of competitive analysis tools that allow you to track the performance of your competitors' ads. You can use this feature to identify new keywords and optimize your bidding strategy.
- You have advanced budget management capabilities that allow you to track your ad spend in real time and adjust your budget as needed. You can also set up custom alerts that notify you when you are approaching your budget limit.
Finally, M19 PPC Manager provides you with advanced reporting capabilities for your Amazon Advertising campaigns, including customizable dashboards, automatic performance tracking, advanced analytics and competitive analysis. Using these features, you can optimize your campaigns for maximum impact and achieving your advertising goals.