As we optimize more accounts with m19, which generally works very well, we have come to realize that there are a number of mistakes that are often made by m19 users. But they are easy to avoid!
#1: Accidentally placing an ASIN in a campaign that is not managed by m19 in a campaign in m19.
This error does not occur if you manage all your Amazon sponsored ad campaigns in m19 (which is very sensible), but it does occur if some of your campaigns are managed manually/by an agency. As you can see below, m19 sends a warning with the text "The ASIN in the strategy is registered in another campaign" warning from m19.
This is a situation that needs to be corrected as soon as possible, because it prevents m19 from optimizing the ads for the relevant ASIN. If you leave it as it is, the AI will receive incorrect feedback and will not be able to work. So make the necessary adjustments.
#2: For a long time, there has been a significant discrepancy between the target ACOS and the actual ACOS.
One of the best features of m19 is that it can fully automatically optimize Amazon sponsored ads if only two settings are made at the beginning. However, there are many cases where a large discrepancy between target ACOS and actual ACOS is not checked when selecting the target ACOS optimization mode.
1) Streef ACOS << Feitelijke ACOS
Als de werkelijke ACOS voor de afgelopen maand 30% is, maar de doel-ACOS vanaf het begin is ingesteld op 10%, is het verschil te groot, zal de budgettering van advertentiekosten niet goed werken omdat de CPC bids verlaagd worden en zal machine learning niet goed kunnen functioneren.
2) Target ACOS >> Actual ACOS
After some time has passed with m19 optimization enabled, the actual ACOS will fall below the target ACOS. If the target ACOS is not reset at that point, it may remain insufficient for further optimization.
*More and more people are now opting for "Monthly budget optimization mode," which can be used conveniently even with less data. This involves setting a monthly budget and then letting m19 take care of the above, making it even easier to manage.
#3: You create a number of strategies with a small number of sales.
The number of conversions required for m19's machine learning is "2 conversions per day, for one week" for each strategy. However, due to the learning speed, "10 conversions per day for a week" is better for maximizing the effectiveness of m19's automatic learning, so we recommend this number. It is therefore better not to create too many strategies; it is better to start with more conversions per strategy.
