How did Blédina increase its sales on Amazon?

iProspect’s strategic expertise X m19’s artificial intelligence for Blédina

(Co-edition iProspect/m19)

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RESULTS

Organic sales: +80%
Clicks: +214%
Sponsored sales: x2.9
ACOS: -33%

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Challenge

Amazon is becoming a major distributor in the "Baby Food" category. Regular home delivery of baby products is a huge relief for young parents. Faced with increasingly fierce competition on Amazon, Blédina needs to build brand awareness and maintain its profitability.

Strategy

To pursue volume, performance, and profitability with a systematic approach, Blédina and iProspect have integrated m19 technology into their plan. m19 is an AI technology that enables teams to monitor and increase sales on Amazon Sponsored Ads. This AI is deployed through four simultaneous actions: keyword generation, conversion rate prediction, competition evaluation, and ROI monitoring.

Methodology

Blédina and iProspect defined several commercial strategies on Amazon: conquest, attack, brand protection, etc. Each strategy was linked to a group of products and a return target. m19's AI algorithms achieved Blédina's objectives in less than 10 days.

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“The implementation of m19’s artificial intelligence at the heart of our partnership with iProspect has enabled us to be more aggressive: achieving our objectives, increasing growth, and controlling our advertising costs. The goal now is to leverage these elements to accelerate Blédina’s growth on Amazon.” – XAVIER HANGARD, E-commerce Manager at DANONE

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“Today, thanks to m19 technology, I can leverage the power of a search algorithm that increases sales volumes and improves the visibility of sponsored products on related and relevant searches. We can try to saturate the semantic field of each branded product to achieve our objectives while maintaining a predefined level of profitability. What's more, building strategies for each product while letting the algorithm do its work saves us a lot of time thanks to a very user-friendly interface." -PAULINE GERMAIN, Retail Media Manager at iProspect.