Project Description

How did Blédina increase its sales on Amazon?

iProspect' strategic expertise X m19's artificial intelligence for Blédina

(Co-edited iProspect/m19)

RESULTS

Organic sales: +80%
Clicks: +214%
Sponsored sales: x2.9
ACOS: -33%

Challenge

Amazon is becoming a major distributor in the "BabyFood" category. Regular home delivery of baby products is a huge relief for young parents. Faced with increasing competition on Amazon, Blédina must develop prominence and maintain its profitability.

Strategy

To pursue volume, performance and profitability with a systematic approach, Blédina and iProspect have integrated m19 technology into their plan. m19 is an AI technology that allows teams to monitor and increase sales on Amazon Sponsored Ads. This AI is deployed through 4 simultaneous actions: keyword generation, prediction of conversion rates, competitive evaluation and ROI monitoring.

Methodology

Blédina and iProspect defined several commercial strategies on Amazon: conquest, attack, brand protection... Each strategy was associated with a group of products and a return target. The m19 AI algorithms achieved Blédina's objectives in less than 10 days.

"Implementing m19's artificial intelligence at the heart of our partnership with iProspect has allowed us to be more offensive: reach our goals, increase growth, control our advertising costs. The goal now is to rely on these elements to accelerate Blédina's growth on Amazon." - XAVIER HANGARD, manager of E-commerce at DANONE

"Today, m19 technology allows me to benefit from the power of a search algorithm that increases sales volumes and improves the visibility of sponsored products on related and relevant searches. We can try to saturate thezsemantic field of each branded product to achieve our goals while respecting a predefined profitability level. Moreover, building strategies by product as we run the algorithm is a real time saver through a very user-friendly interface." -PAULINE GERMAIN, Retail Media Manager at iProspect.