How UMAMI tripled its revenue with M19

The company

Founded in 2017, Umami is a company that sells Bento lunchboxes in France, Germany, Italy, Spain, and the United Kingdom. These Bento boxes are known for keeping food fresh in a chic, sustainable, and easy-to-use material.

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The challenge

After enjoying considerable success on Amazon France in 2018, Umami wanted to continue growing. Geo-expansion is clearly the most important way to achieve this. And Amazon is a wonderful playground for testing and accelerating growth in new markets. But new markets mean new languages, extra headcounts, time-consuming campaigns, and uncontrolled scale.

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The solution

Umami decided to collaborate with m19 Technology. Delegating the sponsored products Geo-expansion and language management to Machine Learning. m19 is a Retail SaaS that enables sellers and suppliers to monitor and accelerate their sales on any Amazon marketplace.  It uses Machine Learning algorithms and optimizes campaign management and bidding according to a performance target. All media trading activities are handled by m19 technology, while sellers and/or vendors can focus on their business.

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“Thanks to m19’s algorithms, I was able to tackle the geo-expansion of my product. I kept the same team, languages were not an issue, and the results were excellent!” – Etienne Ameil, founder of Umami
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The results

In nine months, Umami exceeded its goal. Its revenue increased threefold while its cost of sales remained the same. France, its largest market, continued to grow, but other European countries now account for more than 50% of its total business. Umami faced a triple challenge: to continue growing its historical market, to reduce its dependence on it and, more importantly, to expand into four new markets: Germany, Italy, Spain, and the UK, which grew by 330%!