Project Description

Un Air D'Antan' sales 800% in one month with m19

The company
Founded in 2017, un Air d'Antan is a French fragrances and toiletries brand that was inspired by timeless French songs and culture. Started as a family business, un Air d'Antan distributes its items on Amazon in Europe and in North America. It continues to grow while staying true to its roots: France and family.

The challenge
After testing Sponsored Products campaigns on Amazon in 2018, Un Air d'Antan decided to boost its sales and leverage the Sponsored Product solution as a key element of its growth strategy. But mastering Amazon Sponsored Products campaigns is a challenge for a small team. It quickly becomes overwhelming, if you really want to take control of your advertising strategies across all your products and marketplaces.

The solution
So Un Air d'Antan decided to partner with m19. Un Air d'Antan was looking for a technology that would incorporate and manage the complexity of its Sponsored Products and Sponsored Brands campaigns. The m19 technology does this at scale thanks to its Machine Learning algorithms that take care of daily trading decisions, on the ASIN/keyword pair.

"I was looking for a solution that could combine control and performance for Amazon Sponsored Products. And this is exactly what m19 provided to Un Air d'Antan!" - Sophie Laporte , founder of Un Air d'Antan

The results
The results? Well, they were impressive! Peak December sales increased 4x year-over-year, and 8x over October. The Sponsored Products campaigns were responsible for 46% of this acceleration... Without any impact at the ACOS level!