Un Air D’Antan sales up 800% in one month with m19

Founded in 2017, Un Air d’Antan is a French fragrance and toiletries brand inspired by timeless French songs and culture. Starting as a family business, Un Air d’Antan distributes its products on Amazon in Europe and North America. It continues to grow while remaining true to its roots: France and family.

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The challenge
After testing Sponsored Products campaigns on Amazon in 2018, Un Air d’Antan decided to boost its sales and leverage the Sponsored Products solution as a key element of its growth strategy. But managing Amazon Sponsored Products campaigns is a challenge for a small team. It quickly becomes overwhelming if you want to gain real control over your advertising strategies across all your products and marketplaces.

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The solution
Un Air d'Antan decided to collaborate with m19. Un Air d'Antan was looking for a technology that would absorb and manage the complexity of Sponsored Products and Sponsored Brands campaigns. m19 technology does this at scale thanks to its Machine Learning algorithms that handle daily trading decisions on the ASIN/keyword pair.

“I was looking for a solution that could combine control and performance for Amazon Sponsored Products. And this is exactly what m19 delivered to Un Air d’Antan!” – Sophie Laporte, founder of Un Air d’Antan
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The results
The results? Well, they were impressive! Peak sales in December increased fourfold year-on-year and eightfold compared to October. Sponsored Products campaigns were responsible for 46% of this acceleration... without any impact on the ACOS level!