Here are the main deviating steps by country where you want to use Amazon.

1. Research and understand Amazon's sales rules and requirements for the particular country.
2. Determine your business model and decide what type of Amazon account you need (Individual or Professional).
3. Go to the Amazon Seller Central website.
4. Click "Register Now" to create your Amazon seller account.
5. Enter your company name, email address and create a password.
6. Verify your email address by clicking on the verification link sent to your email.
7. Complete the registration process by providing additional information, such as company address and phone number.
8. Set up two-step verification for additional security.
9. Choose the marketplace(s) where you want to sell your products (e.g. Amazon.co.uk, Amazon.de, Amazon.co.uk).
10. Understand and agree to the Amazon Seller Agreement and relevant policies.
11. Provide bank details for deposits and withdrawals from your account.
12. Decide if you want to fulfill orders yourself or use Amazon's fulfillment service (FBA - Fulfillment by Amazon).
13. Create product listings and optimize them with clear titles, detailed descriptions and high-quality images.
14. Determine your pricing strategy based on competitive and market research.
15. For each product, decide which fulfillment method is appropriate (FBA or self-fulfillment).
16. Prepare your inventory and ensure it meets Amazon's packaging and labeling requirements.
17. Create shipping plans for FBA products or set shipping settings for self-filled orders.
18. Set an advertising budget based on your business goals.
19. Set up payment methods for ad fees.
20. Conduct thorough keyword research for your products.
21. Optimize your product listings for relevant keywords.
22. Create an ad campaign structure based on your goals (e.g., sponsored products, sponsored brands, display ads).
23. Set up sponsored products campaigns and choose relevant keywords.
24. Set campaign budgets, targeting options and bid amounts.
25. Write compelling ad copy and select attractive product images.
26. Monitor the performance of your campaigns, such as impressions, clicks and conversions.
27. Analyze ad reports to identify areas for improvement.
28. Adjust bids and budgets based on performance and profitability.
29. Optimize product listings based on customer feedback and -

reviews.
30. Test different ad variations to improve click rates and conversion rates.
31. Take advantage of Amazon's ad targeting options, such as product targeting and target group targeting.
32. Monitor competitor activity and adjust your ad strategy accordingly.
33. Take advantage of Amazon's promotional tools, such as coupons and deals.
34. Use sponsored brand ads to increase your brand visibility and drive traffic to your products.
35. Optimize your product images to improve clickthrough rates.
36. Use negative keywords to refine your ad targeting.
37. Take advantage of Amazon's ad analysis and reporting tools.
38. Stay abreast of changes in Amazon's ad policies and guidelines.
39. Consider using outside tools or software to manage and optimize your Amazon ad campaigns.
40. Continuously track key performance indicators (KPIs) such as return on ad spend (ROAS) and ad cost of sales (ACoS).
41. Use automated bidding strategies or algorithms to optimize your bids.
42. Monitor the performance of individual keywords and adjust bids accordingly.
43. Run A/B tests to compare different ad strategies and creative elements.
44. Take advantage of Amazon's targeting options, such as remarketing and lookalike targeting.
45. Optimize your product pricing to maximize profitability and competitiveness.
46. Stay abreast of industry trends and changes in consumer behavior.
47. Participate in Amazon's advertising webinars and training sessions.
48. Contact Amazon Advertising Support with questions or concerns.
49. Continuously refine and optimize your ad campaigns based on data and performance insights.
50. Regularly review and update your ad strategy to align with your business goals and market conditions.

Keep in mind that this is a comprehensive list and not all steps are relevant or necessary for every vendor or ad campaign. Customize the steps based on your specific needs and goals.